The first music video from NAPALM DEATH’s new album, Apex Predator - Easy Meat, is now up. Check out “Smash a Single Digit” below:

The video is made up of 1093 unique drawings, each one hand-drawn in ink on paper by artist Lisbet Fredslund (www.facebook.com/ElfShotLameWitch) and actually 225 of the drawings are of the face of NAPALM DEATH vocalist Mark “Barney” Greenway, who provided his comments: “Couldn’t be happier with the ‘Smash A Single Digit’ video clip. It shows nothing of dignity or life’s fundamental pleasures - only a snapshot of those unfortunate enough to only be deemed as numbers for production quotas in this world. When a ‘digit’ has therefore been expended, it is rubbed out (or consumed leaving no trace, as in the case of this video). In my opinion, Michael Panduro and the team produced a real work of art and I think the general style holds some really nice future artistic possibilities for NAPALM DEATH.”

Apex Predator - Easy Meat is out now.